SEO Tutorial For Beginners: (5 Tips No One Talks About)
If you are a blogger, affiliate marketer, or simply trying to rank on Google, your main concern is most likely the same as most...
Get Traffic to your site... and lots of it!
One of the best and most lucrative ways to get traffic online is leveraging the biggest search engine in the world... Google.
But the trick is that Google does not just hand out first page rankings. Sure, back in the day, it was very easy to load your page up with keywords and get first page rankings for your blog posts.
But today it is different... much different.
Google is smart and has done a good job at filtering out the garbage in an attempt to get the best result for its searchers. The more they provide good results, the more the searcher will continue to use Google as their search engine of choice.
Because of this, Google has an unknown set of rules that we as SEO experts can only test and guess as to what those rules really are.
But testing is what gets us the answers!
In this SEO tutorial for beginners, I will go over 5 somewhat uncommon ways that you can use to get not only first page rankings within Google, but #1 rankings!
Get ready to take notes... let's go!
How To Do SEO for A Website Step by Step
SEO is not a hard concept, but it is an elusive one.
There are over 200 ranking factors that Google takes into account before ranking a page at all.
As mentioned before, those ranking factors are generally unknown by most. It is heavily guarded by Google and it never gets out (similar to the recipe for Coca-Cola).
However, just as we can dissect Coke products and see what is inside them and make an educated guess as to it's contents, we can do the same thing step by step with SEO rules.
There are some SEO rules that are obvious and have been in use since the beginning of time, but there are a few ninja-style tricks that not many are using.
If you can harness these tactics, you will have a leg up on most people and have a great shot at getting your blog posts on the first pages of Google.
Did you know?
That sites that land on the first page of Google get more than 40% of the search traffic? That number is insane especially if you can rank for highly competitive keywords.
Imagine you wanted to rank for a long-tail keyword like
"baseball gloves for players under 10 years old" that gets 200 searches a month.
After you successfully rank for that, Google will test out your page with other keywords related to the keyword. So in a perfect world, you will eventually rank for
"baseball gloves for players" which gets 1,000 searches a month.
Rinse and repeat... and now you can rank for...
"baseball gloves" that gets 10,000 searches a month.
Rinse and repeat... and now you rank for...
"baseball" that gets 50,000 searches a month.
Can you imagine your little old blog post getting 1,000+ hits a day?
Could you even begin to imagine the amount of money you could make with that many eyeballs on your content?
It is all possible with the power of SEO and Google.
But to implement, you have to give attention to detail and follow the steps that others are not following.
If you do the brunt work that others are not willing to do, Google will reward you.
Here are the steps....
1. Front Load Keyword In Meta-Title
This is a common one that may not catch you by surprise.
But it is more than just including the keyword in your Meta-Title.
Front loading your keyword in your Title can help its relevance. Relevance is a HUGE factor in whether or not your post will get the traffic that we all so richly desire.
I know that it is very tempting to use emotional triggers (Shocking! Revealing! Secret!) to try to increase your Click Through Rates (CTR), but I am suggest that you save that kind of stuff for the end of your meta-title.
For example, this article that you are reading. My target keyword is "SEO Tutorial for Beginners". I have front loaded that keyword in an attempt to trigger the Google relevance algorithm.
After my main keyword, I then spice it up with an emotional or curiosity trigger to get people to click. "5 Tips no one talks about".
Doing so can aid CTR as the title is split tested by Google.
Think... when someone searches for a phrase, they are more likely to click on something that is talking about exactly what they are searching for.
If you Google "SEO Tutorial for Beginners", you are most likely NOT going to click on something that says "10 SHOCKING and REVEALING SECRETS that will teach you everything you need to know about SEO tutorial for beginners!"
Ok, that is a bit extreme.
But hopefully you see the point.
Someone will likely click on what they are looking for, something that matches what they are searching for in the first place.
2. Keyword In Meta-Description
This is where you can get a little more creative with what you use to entice people to click on your pages.
When you search for something within Google, you are presented with the title of the page, and a short description of what the page is about. That is called the meta-description.
You can leverage that to entice people to click onto your page versus someone else's.
You do get into the 'click-bait' territory with some of the words found in the referenced article, however, it is never clickbait if you deliver on what is promised.
Clickbaiting is the act of using words and triggers to get people to click on your stuff but then never deliver one what is being promised. This is really common in advertising.
I am sure you have been to sites on the internet that say, "this top 10 list is amazing!! No. 7 will blow your mind". Then you get to number 7 and it doesn't blow your mind... (it probably numbs it a little)
So as a rule of thumb, ALWAYS deliver on what you have promised and you will never be accused of clickbaiting people into your site.
Also remember that clickbaiting does not help your conversion rate because you will do nothing but have a lot of people that are not truly interested in your stuff clicking on your content.
You ALWAYS rather have highly targeted traffic to your site, not just any traffic.
You want traffic that converts to opt-in's to your mailing list and sales.
Present Mental Gaps
The best way to get people to click on your content is to present mental gaps in your writing and use words that move people to action.
Pay attention! This little known tip will increase your conversions overnight.
That is an example of an information gap. You can use your meta-description to present a solution that 'no one' is talking about.
This is highly effective and should be used whenever you can.
Doing these things can really help your CTR and get people onto your site.
How to Insert a Meta-Description?
Within WordPress, you can do so on your posts listings page by clicking the pencil under the decription.
Or if you are using an SEO Plugin such as All-In-One SEO Plugin or Yoast SEO Plugin, they have specific places on the blog post's page settings that will allow you to edit the meta-description.
3. Keyword In Image Titles and Alt Text
The first two tips a lot of people know about, but this image one really will change your life because very few people use it.
Hopefully you are putting images in your blog posts.
If so, you can leverage Google omnipresent persona to your advantage.
In all of your images that you use in a particular blog post or article, be sure to name the image file your targeted keyword.
If you have more than one image just use the targeted keyword, but then use "-1" or "-2".
This helps in a couple of ways.
It helps Google know what your image is about. They will then present your images that match that keyword if someone does an image search for something close to what your targeted keyword is.
This can bring in little trickles of traffic to your site that would have otherwise gone somewhere else.
Also be sure to use your targeted keyword in the 'Alt Text' of your image.
Within WordPress, after you upload an image, you have a space where you can put information further describing the image. You will see a field called 'Alt Text'. Place your targeted keyword in that box as well.
This further helps Google find the relevance of your posts and images.
I must say that this is a huge tip that very many people overlook.
This could very well give you the edge and get you on the first page of Google over time!
4. Keyword In First 100 Words of Post
When you begin writing your article, it would be wise to use your targeted keyword somewhere (NATURALLY!) in the first 100 words of your post.
The reason for this one is that it has a greater chance at showing up in the meta-description when someone searches your keyword.
"But didn't you just say we could make our Meta-Description anything we want earlier?"
But Google will not always use that description. In order to help a searcher, Google will choose it's own excerpt from your article in an attempt to show the searcher that the article in question could be the answer to their question.
Google always wants to deliver the best result for the searcher so they will always come back. But most times it will use the one that you outline in your meta-description.
5. Use Your Keyword Naturally Throughout
Remember, that you are writing for people.
If you gear your content trying to constantly get Google to notice what keywords you are using, you will do nothing but hurt your potential for ranking for your keyword phrase.
If I were trying to rank for 'email marketing' but and I wrote content like this:
"Email marketing is great, you should use email marketing to make sure that you make a lot of money because that is what email marketing is designed to do. Email marketing can be used to market email to those that visit your site, so be sure to use email marketing"
Yeah... don't do that.
Use your keyword naturally throughout your article and only use it when you need.
In fact, you would do well to use keywords that are closely related to your topic.
Google has gotten really good at not just reading articles, but discovering the intent of the searcher.
Since Google is no longer barred to the keyword exact match, it can serve up options for someone to best answer their question and not have to worry with serving up fluff that benefits no one.
Write VERY detailed blog posts.
Content is King and that is not an exaggeration. Squeeze every drop out of your topics so that when someone is reading your content there is not more 'why's' or 'what-if's.
This is a good thing to keep in mind also because the more words your articles are the better chances they have to rank for other terms that you may not have even planned.
My favorite rule of thumb when it comes to content is to write for your readers and the Google algorithm will follow.
Keyword density is the amount of times you use your keyword per word.
Even though there is nothing that is completely ideal, I like to shoot for 1%-3%. So for every hundred of so words, you can use your keyword again.
But do not always use the keyword exactly, as mentioned before use varying alternatives to the same phrase.
These are called semantic keywords or Latent Semantic Indexing (LSI) keywords.
So instead of saying 'baseball gloves for 10 year olds' you can use:
"youth baseball glove"
"T-ball gloves for kids"
"softball gloves for children"
Get the point?
You can find really GOOD LSI keywords by using Google itself!
Simply go to Google and type your target keyword.
Scroll all the way down to the bottom and you will see a group of keywords under "Search related to..." and your keyword.
Do your best to work in those keywords to your article NATURALLY and this will give Google more information about what your topic is about and include it in search results for searchers.
How to do SEO Yourself!
People pay big money to get their websites on the front page of Google, but in today's article we have outlined some pretty simple ways that you can do it yourself for free.
Use this information and grow your brand and your site.
The great part of this entire thing is the fact that the information that I have just laid out for your will not change.
If you follow these white-hat tactics to rank your site, you will survive any Google update that has been known to destroy SEO campaigns. (To learn more about the difference in white hat SEO and black hat SEO, check out this video!)
If you use the right methods, your pages will not just rank on Google, but rank highly! So high that it may even get that elusive #1 spot that gets the most traffic!
What You Should Do Now?
SEO is a huge topic and can be overwhelming. In such an ever changing field of study, how can you keep up?
Well, there is a place that I use to keep up with all of the top information regarding SEO. It is forever evergreen and is always up-to-date with the latest stuff on SEO and how you can shield your site from ever being slapped down by Google updates that can come at any time.
Plus it will teach you how to make money on your blog THE RIGHT WAY. Earn them most from your blog by checking out the training right here.
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